Conflicting definitions
Teams work with inconsistent metric definitions, making alignment and confident decision-making difficult.
Data Strategy • BI • Analytics
Turn messy data into better business decisions.
I help leadership teams turn fragmented data into a reliable decision-making system — with well-defined KPIs, robust data models and reporting that makes performance immediately clear.
✓ Business-led approach
✓ End-to-end execution
✓ Measurable business impact
Executive Overview
Revenue€2.4M
↑ 12.4%
Conversion7.8%
↑ 1.3pp
Active users48.2K
↑ 8.7%
CAC€38
↓ 6.2%
Revenue & Forecast€ / week
Revenue by Channel%
Conversion Funnel30d
Visitors124,820
Qualified31,406
Customers9,736
Data HealthToday
Freshness99.8%
Quality checks147 / 149
Pipelines● Healthy
01 — PROBLEMS
Your data should answer questions — not create new ones.
I focus first on the decisions your business needs to make, then design the data foundation required to support them.
Reporting consumes valuable time
Critical reporting still depends on spreadsheets, exports and manual reconciliation instead of reliable automated workflows.
Information without clarity
Dashboards multiply, but leadership still lacks a concise view of performance, drivers and priorities.
02 — SERVICES
Data capabilities built around business decisions.
From measurement strategy to implementation, every engagement is designed to improve how your organization uses data to operate and decide.
Analytics Strategy
Translate business objectives into a coherent KPI framework, measurement model and analytics roadmap.
BI & Dashboards
Design decision-oriented reporting for leadership and operational teams, with clear context, ownership and drill-down paths.
Data Modeling
Build scalable analytical models that standardize business logic and create a dependable source of truth.
Automation
Replace repetitive reporting and analysis with maintainable, automated workflows that scale with the business.
Data Quality
Establish validation, monitoring and ownership practices that make data quality visible and actionable.
Decision Support
Turn complex analysis into clear implications, trade-offs and recommendations for decision-makers.
M
COLLABORATION
Extended expertise when the engagement requires it
For selected engagements, I partner with Mike to bring complementary expertise to the table. Together, we can take on broader data initiatives spanning strategy, architecture, analytics and implementation — while keeping delivery focused, senior and hands-on.
03 — PROCESS
A structured path from business question to working solution.
STEP 01
Diagnose
Clarify the decisions, stakeholders, constraints and weaknesses in the current data setup.
STEP 02
Design
Translate the business need into a focused solution design, measurement framework and delivery plan.
STEP 03
Build
Implement the data model, reporting layer or automation with maintainability and adoption in mind.
STEP 04
Enable
Embed the solution into day-to-day workflows, document it properly and enable the team to own it.
04 — RESULTS
Measured by business impact, not by deliverables.
CASE STUDY
From manual reporting to a reliable executive view.
Consolidated fragmented data sources, standardized KPI definitions and introduced a single executive reporting layer — reducing recurring reporting effort while giving leadership one consistent view of performance.
Power BI
BigQuery
SQL
dbt
-82%
weekly reporting time
1central source of truth
LET'S TALK
Make your data more useful to the business.
A focused introductory conversation to understand your current data setup, the decisions it needs to support and where a pragmatic intervention can create the most value.
Chat on WhatsApp
LEGAL
Privacy Policy
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1. Controller
Name / business: Dar Fridman / DarTA
Address: Pufendorfstr. 3D, 10249 Berlin, Germany
Email: dar.fridmann@gmail.com
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The website contains links to WhatsApp. No data is transmitted to WhatsApp merely by displaying the link. If you click a WhatsApp link, you leave this website and the data processing rules of WhatsApp / Meta apply. Data may be processed outside the European Economic Area depending on the service configuration.
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Subject to the legal requirements, you may have rights of access, rectification, erasure, restriction of processing, data portability and objection. You also have the right to lodge a complaint with a competent data-protection supervisory authority.
6. Updates to this notice
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LEGAL
Imprint
Information pursuant to § 5 DDG.
Provider: Dar Fridman / DarTA
Business address: Pufendorfstr. 3D, 10249 Berlin, Germany
Email: dar.fridmann@gmail.com